Sugar Rush

H & M collection for this Summer 2012 modeled by Frida Gustavsson is a sweet and bitten candy tale that fills your mind and sight with a sweet rush of creative, sophisticated, sporty and feminine view. This collection has a lot of thought gone into it and you can spot many major trends, textures and colors brought together flawlessly in every piece. The simplicity and clean lines of this collection gives it the right amount of sophisticated feel without getting lost in all the trendy details. Take a look at these beautiful pieces, from very lady-like to highly sports influenced. 




Pieces lean from athletic / sporty ones with a dressy feel such as shimmering sporty jackets and running shorts to glamorous lady-like pieces such as high-waisted pencil skirts and pleated peplum blouses. Details include tons of sharp geometry based color blocking, sexy cutouts at back and midriff, 50’s lady-like shapes, high waist, pleats, peplums, sports inspired details and natural textures. Color palette is a mix of candy or sorbet shades with neutral golds and beautiful bitten berry shades. Shimmering, opalescent, satiny or silk like effects add right amount of glamor and richness to the pieces. This collection puts a modern spin on classic based details blending sweet and classic with modern and sporty. Do you love this collection? Leave your wonderful comments below. Would love to hear your views 🙂




Model: Frieda Gustavsson
Photographer: Andreas Sjodin
Image Credits: Fashionising

“Make clothes that make you look thinner, taller and younger. Steal away the plastic surgery money, because if you cut your clothes well, that’s what you’ll be able to do.”
Michael Kors

xx
Heel in Mint


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