Welcome to Heel In Mint!
I am a conscious fashion and lifestyle entrepreneur, creative consultant and editorial voice with over 15 years of experience spanning fashion merchandising, textile management, product development, content creation and brand storytelling.
I run two ventures under Gemini Designs — Heel In Mint, an independent conscious fashion and lifestyle editorial platform with a distinctive lyrical voice, creative vision and sustainable intent; and a fashion & lifestyle creative consultancy for sustainability-oriented individuals and brands — offering trend analysis, seasonal curation, brand storytelling, content creation and styling services — helping clients communicate their unique story with authenticity, conscious purpose and elevated style.
My career spans continents and disciplines — from production QA and textile inventory management at an apparel manufacturing company, to handling 100+ international accounts solo as a merchandiser at a buying house, to styling and merchandising for a catalogue retail company in the US. I bring rare multidisciplinary depth to everything I do — formal academic training in fashion merchandising, applied textiles and design, community health and applied nutrition, chemistry and information systems, combined with real industry experience across manufacturing, buying, retail and editorial.
I graduated with Honors, was recognised on the Dean’s List and was invited to join the Phi Theta Kappa Honor Society.
Brands I have collaborated with include Farfetch, Swarovski, OneKingsLane, Uncommon Goods, FabLittleBag, Aromatica, Derma E, SkinCareRx, SmartBuyGlasses, Savvy Sleepers, Lila Jay’s, Local Lux, Event Brite, Isme, Mercola, Grammarly and Sunski.
Before reaching out, please know that heelinmint is a values-led platform. We collaborate with brands that share our commitment to sustainable and conscious living, chic yet purposeful style, fair trade and equality, health and wellness, and quality craftsmanship — ideally locally made and built to last. These values are woven into everything we do, and we take every collaboration seriously. 🌿
“Every great collaboration sprouts from a conversation — we’d love to start one with you. 🌿”
Companies We have collaborated with
Farfetch Swarovski UncommonGoods FabLittleBag Derma-E Aromatica SaavySleepers LilaJay’s SkincareRx EventBrite OneKingsLane SmartBuyGlasses Mercola LocalLux Isme
