Victoria Beckham just came up with a new promotional short film to promote the release of her new lower priced diffusion line, Victoria, which has all these above mentioned aspects combined. The video which is called as a “film”, has kaleidoscopic effects combined with animated cats and cut-out cat silhouettes used as backgrounds. The video also includes other trends such as color-blocking, geometric prints, polka dots, candy colors, shift dresses and scalloped edges. Her line, Victoria, which goes on sale this February 4 in the US, has a price range for dresses that falls between $435 – $1250. According to Harpers Bazaar, Victoria Beckham wanted this line to appeal to a slightly younger audience with a feel for something that’s super chic and edgy with a sense of humor tied to it . The video accomplishes her goals perfectly. Take a look at this cute and quirky film directed by Quentin Jones for Victoria’s new line.
Below is a video of Jason Wu for Target’s commercial with black animated cat in a real fashion office environment and Prabal Gurung’s new Pre-fall video with kaleidoscopic effects. Doesn’t it feel like Victoria’s new promotional film for her new line has both these aspects combined in it?
harpersbazaar
fashionetc.com
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