A Conscious Lifestyle Blog dedicated to Sustainable Fashion, Beauty, Home, Gardening, Family, and Health & Wellness.

Founded in 2011, Heel In Mint began as a solo venture at a time when sustainable fashion was virtually uncharted territory. No one was talking about the destructive impact of the fashion industry on our planet, on our health, or on the living beings we share this earth with. Sustainable offerings from fashion brands were nearly nonexistent — and that void was impossible to ignore. So I did what felt natural: I started a blog.

Over the years, especially in those early years, I remember readers and fellow bloggers reaching out to share how the blog had opened their eyes and shifted their awareness. Those messages meant everything! Never in my wildest dreams did I imagine this would grow into the movement it is today — but it did. What started as one voice speaking into silence grew into something far greater I could comprehend.

Today, sustainable fashion has gone mainstream. There are more choices than ever, but also more greenwashing, more profit-driven noise, and more reason to stay discerning. Heel In Mint remains committed to its original purpose: cutting through the clutter to champion truly clean, conscious fashion and living.

It’s a journey — imperfect, evolving, but always intentional — moving toward a cleaner, brighter future.

No need to spend hours browsing to narrow into sustainable finds — I do the work, so you don’t have to.

Heel in & take a super-chic, sustainable path forward.

~ Heel In Mint