In pressed or loose form, mineral makeup is highly versatile and multitasking. A truly “4 in one” product , minerals can act as a sunscreen, foundation, setting powder and concealer all in one. It may be applied wet or dry. Jane Iredale Pressed minerals also include antioxidants such as pomegranate extract, pine bark, algae extract etc. to protect your skin from all the harsh elements in our environment. The pressed form also facilities easy portability making it travel-friendly. The option of buying refills makes it eco-friendly and cuts down on the product cost in the long run. The product is buildable and you can go from barely there to medium coverage by layering on more product. Great for sensitive skin with minimal ingredients that are also natural. Jane Iredale has also managed to eliminate ingredients such as bismuth oxycloride which has been considered as an irritant in mineral makeups so you don’t have to worry about that anymore. In my opinion, the word “foundation” or “makeup” doesn’t fit its image well because it’s more than just a makeup. To me, it’s much more closer to BB creams than foundations when it comes to its performance or functional qualities. If you have sensitive skin or hate the feel of traditional makeup then mineral makeup might be perfect for you.
Mineral makeup has come a long way (read history here) and companies are constantly trying to improve the existing formulations to make it even better. For example, Bare Escentuals is coming up with their own version of pressed minerals (BareMinerals READY SPF20 Foundation) which is based on cold-pressed technology with antioxidants and skin nourishing ingredients such as algae, A, C E, rose hip seed oil etc. Read about it here.
Also, Vogue created a beautiful advertorial spread featuring Jane Iredale which can be spotted in their latest September 2012 issue so look for it if you need to learn more about her and her philosophy. Read all about the feature here.